About Us

APX Digital Media LLC is a dynamic new venture founded by a seasoned veteran of Direct and Digital Marketing with over 20 years of experience. Our mission at APX is simple: to leverage our extensive expertise to support small and mid-sized businesses, helping them navigate the ever-evolving world of marketing technology. While large marketing technology companies can be complex and challenging to navigate, APX offers personalized service and expert consultation, delivering the same cutting-edge products and services that top-tier marketing firms offer — with a tailored approach that’s built for your business’s unique needs.

The landscape of direct marketing has undergone remarkable transformation over the past 30 years. In the last decade alone, new and innovative ways to connect with current and prospective customers have emerged, reshaping the entire marketing ecosystem. Once dominated by direct mail and telemarketing, today’s marketing channels are incredibly diverse and accessible to businesses of all sizes.

In the mid-90s, email marketing became a game-changer, providing a new, direct way to reach consumers. However, as it grew quickly, its effectiveness started to plateau, requiring businesses to refine their strategies for optimal performance. Over the past decade, the rise of display advertising across the web, as well as on platforms like Facebook, Instagram, and Snap, has provided both small and large businesses with cost-effective methods to generate millions of impressions.

Today, consumers are exposed to these impressions on mobile phones, tablets, laptops, desktops, and even on their smart TVs. The rise of Over-The-Top (OTT) services, smart TVs, ROKU, Apple TV, and Amazon Firestick has revolutionized the advertising landscape, allowing businesses of all sizes to deliver targeted ads that were once only available to mass marketers.

With this explosion of new channels, it’s essential to be skilled in delivering targeted advertising across multiple platforms. This is where APX Digital Media can help. We guide small and mid-sized businesses through the complexities of Big Data, empowering them to acquire, engage, and retain customers more effectively than ever before.